Making Bi seem level-headed, unpretentious, straight forward and to the point

With genuine insight and deep industry knowledge as a foundation, they turn great intelligence into real impact. Plateau helped them match their identity with their focus.

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TARGIT is operating in a very complex and abstract field. Many of their target audience understand what data and intelligence is, but they didn’t understand how that actually comes to life in BI. Therefore, it was crucial to keep the information in eye height and set the stage for an example that was relatable and inclusive enough to accommodate most kinds of people while creating real impact for every customer.  

This meant the identity needed re-thinking – where it could both embrace the legacy while looking forward to the future.

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Increasing familiarity and humanizing the brand

The aim was to create an overall familiarity, making TARGIT feel approachable and easy to use. It needed to feel safe and secure but also be welcoming and meet customers’ needs. This was done by infusing more of the human warmth into the design.

TARGIT is a leading business intelligence provider with a strong focus on industry-specific solutions thatempower people all over the world – from government officials and corporate directors to engineers andsales reps – to make an impact in a world where the only certainty is that everything will change.
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Project:
Year: 2020
Industry: Business Intelligence

Deliverables:
Visual Identity Re-fresh
Design Guidelines
Brand Strategy
Brand Positioning

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The Brand Re-fresh should:
01
Make Bi seem level-headed and unpretentious. Straight forward and to the point.
02
Keep the blue, Logo, and typography.
03
Making TARGIT feel approachable and easy to use.
04
Allows us to communicate directly to each of our industry verticals.
The TARGIT Square is the symbol of insight

The Square is where we zoom in and meet our customers in day-to-day situations they can relate to.

Modular and responsive grids provide flexibility for all content formats while keeping core brand elements in place.

Color

We created a more agile colour palette with a color system approach to create more consistency, but also versatility, in how colours are used throughout TARGIT’s brand communication.

The TARGIT Square is straightforward and to the point, it cuts the clutter to reveal insight.

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