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Dansk Standard

Framing the culture
of Dansk Standard

The stories of employees is the foundation of the culture in Danish Standard

From green construction to international trade and future management standards. Danish Standard spans far and wide. So, how do you shape a culture and create a focused frame of the commonalities that glue the organization together across focus areas?

That was the question that shaped our approach to reimagining the employer brand of Danish Standard. The result was a refreshed career page with employees in focus.

The stories of employees says it all

To create an emotional connection with potential employees and a good first impression across platforms, we created a film with the employees and their stories at the center.