A strategic investment in 2015 led to a strategy to transform Trackunit from a hardware production company to a software-centric technology company. This strategic shift also entailed a full brand transformation. A transformation that also required Trackunit to rethink their website – one of their most important customer touchpoints. Looking into the use of the website, a staggering 73% of all visitors went straight through the front page to login and Trackunit didn’t get to leverage the massive traffic on their website.
With the new website, we wanted to change that pattern and create a website that would enlighten the visitor and provide relevant content that would keep the visitors around.
With solutions that have pushed the construction industry forward during the past decades, the danish tech company, Trackunit, is one of the leading providers of IoT to the industry. Since the founding of the company more than 20 years ago, Trackunit has pushed the digitization of construction forward.
Industry: IOT + Construction
"With the new website, we aimed to enlighten the visitor and provide relevant content that would keep the visitors around".
The ambition was to create a light and accessible site that with the same ease of use as Trackunit’s services. To create a design that would live up to those criteria, the design of the website use structures and design elements we know from media and publishing with a dynamic front page assuring that all areas of the website are accessible in one click.