Visual identity

Visualizing a global movement

Client: Trackunit
Industry:
Construction
Year:
2019

Challenge

Under the working title, Eliminate Downtime, Trackunit set out to unite the frontrunners of construction to eliminate the biggest and most costly challenge of their industry: Downtime. To manifest the Eliminate Downtime movement, a distinct visual identity was needed. A responsive system that could set the baseline in any format, across platforms – from web design to major events across the globe.

ABOUT THE CLIENT

With solutions that have pushed the construction industry forward during the past decades, the danish tech company, Trackunit, is one of the leading providers of IoT to the industry. Since the founding of the company more than 20 years ago, Trackunit has pushed the digitization of construction forward.

Visualizing a global movement

The Solution

The eliminate downtime committee is at the forefront of the industry. It is the inner circle where the leading businesses from around the world can meet to plan for a future without downtime. The circular stencil design represents the enclosed plenum of the committee. The place where frontrunners can meet up and design the digital future of their industry. The stencil can be added to the right context – the city of the next meetup, the portrait for the name badge, the backdrop of the stage.

By setting an ambitious goal for the entire construction industry, Trackunit has succeeded in getting industry-wide commitment and gather industry leaders from around the globe to join the Eliminate Downtime Committee. Change is set in motion – and the journey has positioned Trackunit as one of the absolute leaders of the digital development of the construction industry.

Result:
25 committee members
X number of countries
5 events across Europe and US

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