All brands have a voice, whether we like it or not. Therefore, we might as well make something great of it, and make sure that it expresses the values and the brand we aspire to be. But what's the difference between the tone and the voice in a tone of voice – and how does it apply to the way we communicate?
In short, a good brand always has the same voice – just like we do as individuals. Depending on the situation and the conversation we find ourselves in our tone will change and adapt. The same is essential for a good tone of voice.
At Plateau Play, we help organizations define their right tone of voice. A tone of voice that takes its foundation in a balance between the organization's legacy, brand characteristics and its aspirations for the future. Because the way wecommunicate, formulate and articulate can change the self-perception of a company – internally and externally.